Marketing has never had more tools, data or ways to create. But are they helping you make better marketing, or simply more of it? We're joined by James Lawton-Hill of APS Group, Greg James of Havas Media Network North America and Yvonne van Bokhoven of TEAM LEWIS to challenge the habits marketers should leave behind. From AI-generated content and vanity metrics to the pursuit of scale over trust, you'll hear where marketing is wasting time and what deserves more attention instead.
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