{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e90c0361c5da0012f76880/6a2175d0ac951431d76081f1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"As sports sponsorship scrutiny grows, is it still worth it?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e90c0361c5da0012f76880/1780577662267-f2626ff9-7c28-466b-8b0d-77db8e6b57a8.jpeg?height=200","description":"<p>As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the upcoming 'most commercial World Cup ever'. As creators' stars continue to rise and budget scrutiny reaches sponsorships, what makes the big-ticket activations still worth it?</p>","author_name":"The Drum"}