{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e90c0361c5da0012f76880/690cc41dc72b7869e2388e68?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"WPP's Matt McNeany on Open Pro and advertising's AI future?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e90c0361c5da0012f76880/1762444147615-3b384aa6-3265-413f-88db-627c6c54d712.jpeg?height=200","description":"<p><strong>WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do so without eating into its traditional agency services?</strong></p>","author_name":"The Drum"}