{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e90c0361c5da0012f76880/681c738424b1daf01a56ca4e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Are marketers sleeping on the petfluencer opportunity?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e90c0361c5da0012f76880/1746694575853-df285708-9374-4415-9869-8c05135a1cbb.jpeg?height=200","description":"<p>Recent research out of the University of Strathclyde found that petfluencers outperform their human counterparts - even in non-pet related categories, and for a far lower price. We speak to the lead author of that research, Laura Lavertu, and Momentum Worldwide's Cesar Vallejo about the economics, ethics, and future of furry marketing assets.</p>","author_name":"The Drum"}