{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e90c0361c5da0012f76880/67dae596782fc3c7c6746fca?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Is gamification having a new marketing moment?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e90c0361c5da0012f76880/1742398516396-85dac105-1ffe-4902-96e3-d08fa6d06912.jpeg?height=200","description":"<p>Everyone wants to be Duolingo: over a hundred million active users worldwide, all hooked on its nudges and streaks and terrified of that big green bird. But where else is 'play-thinking' starting to transform the rest of the marketing industry? Jaywing's Danni Smith and UsTwo's Maz Karimian tell us.</p>","author_name":"The Drum"}