Incumbents in the space have been closely monitoring a raft of changes in healthcare marketing over the last few years: entry into the market from nimble startups and fresh divisions of major consumer agencies alike; AI integrations; work to address longstanding inequalities in healthcare treatment and outcomes; a rise in influencers; and more.
In this episode, healthcare marketing experts from Jack Morton, Seven Stones and Bray Leino question if these forces are coming to a head. Which of these factors should brand marketers and CMOs be keeping a closer eye on? And as they do, what will the upshot be for consumers, agencies, and brands?
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