{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e90c0361c5da0012f76880/6571b10ce8850f0011141a67?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Performance marketing 101","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e90c0361c5da0012f76880/1739977341168-1c46abb5-521d-492b-bc62-fee1eb4ebe1b.jpeg?height=200","description":"<p>The latest in our series of marketing industry back-to-basics, performance experts from Earnest, Jaywing, Don't be Shy and Space &amp; Time give a primer on what performance marketing looks like in 2023 (going on 2024).</p><p><br></p><p>Gain insights from real-world examples including Spotify, Google and Airbnb and learn to navigate the nuances of performance marketing within the broader marketing landscape: effective measurement, the interplay of data and personalization, and the strategic role of performance within a broader marketing context.</p><p><br></p><p>⭐ Are you part of an agency with an opinion worth sharing? Visit <a href=\"https://thedrum.com/network\" rel=\"noopener noreferrer\" target=\"_blank\">thedrum.com/network</a> to find out how to appear on an episode of The Drum Network podcast.</p>","author_name":"The Drum"}