{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e90c0361c5da0012f76880/646f2b426dd2c90011fad272?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Hybrid realities: how real-world marketing blends with digital experiences","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e90c0361c5da0012f76880/1660573471778-4a61c4c630a1578eb5f6b6276f1c3917.jpeg?height=200","description":"<p>'Phygital reality' was thr buzzword du jour a couple of years back, replaced more recently by the wider catch-all 'hybrid'. Whatever you call these blended experiences (and perhaps you're already calling them something new), a marrying-up between the digital and physical worlds has become a goal for many. Here, we investigate not just total CX approaches that bring journeys through both worlds, but cutting-edge technical applications that merge the two; examples of work that shows the way forward; and thinking about what all this means for the marketing landscape.</p><p><br></p><p>Senior tech reporter Chris Sutcliffe is joined by Karen Hu, business development lead, GreenJinn; Ken Madden, SVP digital engagement at George P. Johnson Experience Marketing; Trin Basra, executive creative director, Freeman EMEA; and Andy Sexton, executive creative director and partner, 2LK, to discuss:</p><p><br></p><ul><li>What have been the best examples to date of consumer-facing phygital experiences? What made them so successful?</li><li>Which sectors are verticals are primed to do these experiences already? Where are there still opportunities?</li><li>What role do agencies play in planning these experiences - and how do we go about measuring their success in a meaningful way?</li><li>Finally, what are you most looking forward to when it comes to blending real-world and digital marketing in the next few years?</li></ul>","author_name":"The Drum"}