{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e90c0361c5da0012f76880/642c499463f9a20011e05e2e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What role will traditional media still play as new platforms take over?   ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e90c0361c5da0012f76880/1660573471778-4a61c4c630a1578eb5f6b6276f1c3917.jpeg?height=200","description":"<p>We hear a lot about marketing's new frontiers - social media; speculative excitements like the metaverse - but we can't forget the continuing power of traditional formats and platforms. On this episode we speak to experts in traditional channels - linear TV; radio; print; analog billboards; direct marketing - to hear how they see those channels developing. </p><p><br></p><p>Senior reporter Chris Sutcliffe is joined by Andy Benningfield, head of broadcast at Bray Leino and Matt Bond, SVP, studio &amp; print production services at Merkle, to discuss:</p><p><br></p><ul><li>Spend on some traditional advertising media has held up - which traditional advertising media do we think are still strong?</li><li>What strengths i.e. trust, heritage etc. do those traditional advertising formats have that marketers should be aware of?</li><li>How are those advertising media adapting to the digital age when it comes to things like measurement/attribution?</li><li>What are the opportunities for brands when it comes to using these traditional media? Are there some sectors and verticals that should be using them more?</li><li>Finally, what predictions do you have for the future of print/radio/linear TV etc?</li></ul><p><br></p>","author_name":"The Drum"}