{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e90c0361c5da0012f76880/63ff518a4b148e0011f9f516?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Is the industry moving in the right direction around sustainability?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e90c0361c5da0012f76880/1660573471778-4a61c4c630a1578eb5f6b6276f1c3917.jpeg?height=200","description":"<p>In this sustainability focused episode we hear some substantive examples of how marketing is changing or has changed the world, particularly in relation to the environment. </p><p>&nbsp;</p><p>The Drum's senior tech reporter Chris Sutcliffe speaks to<strong> </strong>Jonathan Shanahan,&nbsp;Sustainability&nbsp;Engagement Director, Radley Yeldar; Laura Fell, Head of Graphic Production, George P. Johnson; Celine Craipeau, Senior Director, Brand Strategy &amp; CSR Lead; Jellyfish and MB Barczak , Executive Creative Director, Landor &amp; Fitch, to discuss:</p><p><br></p><ul><li>Beyond the moral imperative, what other reasons is the marketing industry trying to become more sustainable?</li><li>What tangible steps has the industry taken to get its own house in order for&nbsp;sustainability?</li><li>Moving onto the fun stuff - what are the best examples you can think of of the industry stepping up and making a tangible difference when it comes to&nbsp;sustainability?</li><li>What have their own organisation done - either solo or on behalf of a client - to further&nbsp;sustainability&nbsp;issues in the industry and beyond?</li><li>Finally, are they confident the industry is moving in the right direction? Why - or why not?</li></ul><p><br></p>","author_name":"The Drum"}