{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e90c0361c5da0012f76880/6399c66b81641f00116037ed?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The vast and varied future of OOH","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e90c0361c5da0012f76880/1660573471778-4a61c4c630a1578eb5f6b6276f1c3917.jpeg?height=200","description":"<p>For our out-of-home (OOH) deep dive, we're taking a look beyond the exciting developments of 2022 to where this exciting discipline is headed next. What can brands expect to see over the next couple of years - and where should they be investing their time and money to stay ahead of the curve?</p><p><br></p><p>The Drum's senior tech reporter Chris Sutcliffe is joined by panellists<strong> </strong>Caspar Thykier, co-founder and CEO at Zappar, and  Alex Caldwell, senior OOH specialist at Known, to discuss:</p><p><br></p><ul><li>What role is OOH playing in a brand's wider marketing strategy?</li><li>Which verticals and sectors are - and aren't yet - making the most out of the OOH format?</li><li>What new tech is underpinning OOH in 2022 - and how much more sophisticated will it get in the near future?</li><li>OOH has some inherent strengths that no other marketing medium can emulate. What are some of its current&nbsp;<em>weaknesses</em>&nbsp;relative to other marketing mediums - and how close are we to fixing them?</li><li>What are you most excited about when it comes to OOH in the next few years?</li></ul><p><br></p>","author_name":"The Drum"}