{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e90c0361c5da0012f76880/637507886afe220010a184d5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How are marketers balancing privacy and personalization?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e90c0361c5da0012f76880/1660573471778-4a61c4c630a1578eb5f6b6276f1c3917.jpeg?height=200","description":"<p>We're told that people shopping (and just existing) online want two things: privacy and personalization. In recent history, we haven't all done a great job of marrying up those two values - even leaving aside major scandals like Cambridge Analytica, most of us now don't trust big platforms and advertisers to use our data responsibly, while personalization efforts continue to misfire.&nbsp;</p><p><br></p><p>We'll ask data and privacy experts: what are brands and platforms doing to tackle this battery of problems, and what should they be doing better?</p><p><br></p><p>Senior tech reporter Chris Sutcliffe is joined by Russell Nuzzo, Managing Partner, Gain Theory; George Gangar, head of strategy and solutions, Impression; Mark Byrne, head of paid search and social, Brave Bison; and Anita Klinkosz, Digital Strategist, Search Laboratory; to discuss:</p><p><br></p><ul><li>To what extent is the public well enough informed to make the judgement about the trade off between privacy and personalisation?</li><li>Has the industry got the balance right in terms of opt-ins, or are we erring on the side of caution?</li><li>What developments can we expect to see in terms of how we as an industry choose to engage with privacy discussions?</li><li>What are the biggest opportunities for us with regards to personalisation? Are we making the most of the tools to which we have access?</li></ul>","author_name":"The Drum"}