In line with our ongoing Audio Deep Dive on thedrum.com, this week we hear from three experts all about the marketing opportunities in audio content. Audiences spend a third of their total time with media with audio content, and the vast majority of growth of audio listenership is coming from mobile devices. That’s created a huge opportunity for brands to speak directly to consumers, on the platforms where they’re most engaged.
Chris Sutcliffe, senior reporter at The Drum, is joined by Gabriella Cox, Key Account Director, Acast; Ian Schofield, Head of Podcast Production, APS Group; and Marta Vercesi, Influence Account Manager, Disrupt, to discuss:
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