{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e90c0361c5da0012f76880/62e90c062f96270012cee074?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The modern reality of influencer marketing","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e90c0361c5da0012f76880/1660584694122-7cf7d048f86b75ef5bd22870ea8417d6.jpeg?height=200","description":"Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns? Do brands understand the gift of an influencer's network and connections? What is the future of virtual influencers? All this and more in this episode.\n\nVisit thedrum.com to find out more about The Drum Network.","author_name":"The Drum"}