{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e7a4fa5f667a00120e8b6a/62e7a4fdaff802001586da24?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Internet sustainability: Reducing the CO2 of digital media","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e7a4fa5f667a00120e8b6a/1661874513393-d47664e15ba1ee1cebc640c4b1c273c7.jpeg?height=200","description":"The demand for sustainable solutions to deliver digital media will accelerate as brands embark on their decarbonization journey throughout 2022. As a result, the media industry will shift focus from reducing direct emissions to indirect emissions. With data expected to grow by 44x – driven by video, mobile and consumer expectations – it’s on the industry to agree on a standardized approach to measuring the CO2 impact of delivering digital ads. In collaboration with SeenThis, featuring, Andrew Hayward-Wright, UK Partnerships Director of SeenThis.","author_name":"The Drum"}