{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e54e968922bf001250f340/65483840461807001232684b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep. 45 | The Power of Scent: OURSIDE's mission to revolutionize the fragrance industry, with Keta Burke-Williams","description":"<p>In this episode, Keta Burke-Williams, the founder of OURSIDE, discusses her journey as a brand owner and the her journey within the fragrance industry. She shares insights into the importance of communication, brand design, and sustainability in building a successful brand. Keita also emphasizes the power of scent and its ability to create a sense of belonging. She discusses her vision for OURSIDE as a scented self-care brand and the importance of maintaining a strong brand identity as the brand grows.</p><p><br></p><p><strong>Key Takeaways</strong></p><ol><li>The value of over-communication with customers and transparency regarding product availability and setbacks.</li><li>Showcase the behind-the-scenes process to customers, creating transparency and building trust.</li><li>Work with a creative agency to bring the brand's vision to life through an ownable visual identity, logo, and color palette.</li><li>The importance of creating a unique and eye-catching product that stands out on shelves and against the competitor.</li><li>Partnering with Credo Beauty as the first retail partner for OURSIDE, focusing on self-expression and personal connection.</li><li>Her commitment to sustainability by using recycled glass, FSC-certified paper, and sourcing locally to reduce the carbon footprint.</li><li>Discusses the use of a combination of natural ingredients and safe synthetics to create vegan-friendly and cruelty-free products.</li><li>Prioritizing self-care and find moments of peace to maintain balance and personal well-being.</li></ol><p><br></p><p><strong>Recommended for:</strong>&nbsp;Fragrance enthusiasts and individuals interested in building a sustainable and inclusive brand, particularly those seeking insights into brand design, transparency, and the power of scent in creating a sense of belonging.</p><p><br></p><p><strong>Follow OURSIDE</strong></p><ul><li>Instagram:&nbsp;<a href=\"https://www.instagram.com/OurSide.nyc/\" rel=\"noopener noreferrer\" target=\"_blank\">@OurSide.nyc</a></li><li>Website:&nbsp;<a href=\"https://www.ourside.nyc/\" rel=\"noopener noreferrer\" target=\"_blank\">www.OurSide.nyc</a></li><li><br></li></ul><p><strong>Follow The Texture Lounge</strong></p><ul><li>Instagram:&nbsp;<a href=\"https://www.instagram.com/TheTextureLounge/\" rel=\"noopener noreferrer\" target=\"_blank\">@The Texture Lounge</a></li><li>Website:&nbsp;<a href=\"https://www.thetexturelounge.com/\" rel=\"noopener noreferrer\" target=\"_blank\">www.TheTextureLounge.com</a></li></ul><p><br></p>","author_name":"Tumi Brooks"}