{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"It's Shea Butter Season; Storytelling Nigerian Beauty Rituals & Ingredients with Abi Oyepitan, co-founder of LIHA Beauty","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e54e968922bf001250f340/1662256886565-5323a68ea35d9bb26378ebb117de87f0.jpeg?height=200","description":"

Joining me in the virtual lounge this episode is Abi Oyepitan, co-founder of British skincare cult brand, LIHA Beauty.

We bonded over many many things: Beauty, being British & Nigerian and our Capricorn tendencies.

Abi is also a x2 Olympic athlete (100 - 200m sprinter) and the creative eye of the brand.

Both founders (Abi & Liha) met at university in 1998 and bonded over their Nigerian heritage and appreciation for good quality shea butter.

One of the many things I love about LIHA Beauty, is how they lean heavily on our Yoruba language, traditional culture and beauty rituals to influence their product naming and positioning.

Here is what we chat about:



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","author_name":"Tumi Brooks"}