{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e2a1e0b14e9b00120b2683/6864f23ee950c231df527dd8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ben Potter - Does your positioning give you the business you need, for the life you want?","description":"<p>In this episode, Stuart Brown and Ben discuss the critical importance of agency positioning, exploring common pitfalls, the benefits of specialisation, and the impact of AI on agency strategies. They emphasise the need for clarity in positioning to attract the right clients and improve profitability. The discussion also covers the challenges of repositioning and the journey agencies must undertake to achieve successful outcomes.</p><p><br></p>","author_name":"MAP"}