{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/69821f3c75cd3563573b49d7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What Is \"Behind the Practice\" and Why Should Entrepreneurs Tune In?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e074adb038a40013e0d7b6/1770745396639-faf6c791-fe79-41b1-9c7e-bf7161908ffa.jpeg?height=200","description":"<p>In this special episode of <em>Rocky Mountain Marketing</em>, I sit down once again with my business partner and COO, Shawn Quintero, to unveil something close to our hearts: our brand new podcast—<strong>Behind the Practice</strong>.</p><p><br></p><p>We're pulling back the curtain on how we’ve evolved as an agency, and why this new podcast is more than just another show—it’s a <strong>strategic shift</strong> designed to serve the heart of our mission: helping health and wellness experts turn their practice into a powerful, revenue-generating brand.</p><p><br></p><p>We dive into:</p><ul><li>The origin story of <em>Behind the Practice</em></li><li>Why we’re doubling down on podcasting in 2026</li><li>Our vision for serving purpose-driven entrepreneurs</li><li>How storytelling can scale trust and conversions</li><li>The importance of niching down and building aligned media</li></ul><p><br></p><p>Timestamp:</p><p>00:00 Introduction and Announcement</p><p>00:34 Meet the Co-Owner: Sean Quintero</p><p>02:32 Behind the Practice: Concept and Purpose</p><p>03:48 Personal Stories and Impact</p><p>06:51 Target Audience and Unique Approach</p><p>09:11 Podcast as a Marketing Tool</p><p>24:32 Operationalizing Your Podcast</p><p>26:06 Conclusion and Final Thoughts</p><p><br></p><p>Whether you're in the health and wellness space or an entrepreneur looking to scale your visibility, this episode is packed with insights you can use.</p><p><strong>Ready to see what’s Behind the Practice?</strong> Tune in now and discover how a podcast can become your most powerful business asset.</p><p><br></p><p>Visit Shawn Quintero online:</p><p>LinkedIn: <a href=\"https://www.linkedin.com/in/heyshawnq/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/heyshawnq/</a></p><p>Facebook: <a href=\"https://www.facebook.com/HeyShawnQ/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/HeyShawnQ/</a></p><p><br></p><p>Learn more about Katie and Next Step Social &amp; Podcasting:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://www.nextstepsocial.com/</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p>","author_name":"Katie Brinkley"}