{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/6978e89b829604514e5ac0bb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Will TikTok’s Algorithm Changes Impact Your Content?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e074adb038a40013e0d7b6/1770745541844-a40c2722-c81d-44e1-a3e9-0e4db24a3895.jpeg?height=200","description":"<p>In this episode of <em>Rocky Mountain Marketing</em>, I break down one of the most critical changes we’ve seen on TikTok in a while. With new ownership under the U.S.-based TikTok USDS Joint Venture LLC, retrained algorithms, and updated Terms of Service, business owners and creators are rightfully asking: Should I still be investing time here? I walk you through what these updates mean, how to respond strategically, and the crucial distinction between your marketing content and your business assets. </p><p><br></p><p>If TikTok is part of your growth strategy, this is a must-listen.</p><p><br></p><p><strong>5 Key Takeaways:</strong></p><ol><li><strong>TikTok’s U.S. Ownership Shift:</strong> TikTok is now operating under a U.S.-based corporate entity, with ByteDance holding less than 20%. This impacts data governance and the algorithm retraining process.</li><li><strong>Retrained Algorithm, Real Impact:</strong> If your reach is fluctuating, it might not be your content—it’s the recalibrated algorithm learning new engagement priorities.</li><li><strong>New Terms of Service:</strong> TikTok now has broader content licensing language, explicitly allowing your content to be used for machine learning and platform improvement. This is standard across platforms but now more transparent.</li><li><strong>Don’t Use Social as a Storage Vault:</strong> Uploading high-value assets, drafts, or proprietary content to TikTok (or any platform) is risky. Treat your business content with strategy and caution.</li><li><strong>Build an Exit Ramp Now:</strong> Grow your email list, promote your podcast or YouTube channel, and make sure TikTok isn’t your only traffic engine. Don’t build on rented land.</li></ol><p><br></p><p><br></p><p>Learn more about Katie and Next Step Social &amp; Podcasting:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://www.nextstepsocial.com/</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p>","author_name":"Katie Brinkley"}