{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/696679f00b081bb8b91e08c5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What Makes Your Copy Stand Out in a Sea of AI-Generated Content?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e074adb038a40013e0d7b6/1768322978388-dfadfeaf-59f4-455b-9d09-e0e36d3f5acb.jpeg?height=200","description":"<p>In this episode, I sat down with <strong>Lianna Patch</strong>, a conversion copywriter and comedian, to talk about what really makes content <em>convert</em> in 2026—<strong>humor, voice, and human connection</strong>. With so much AI-generated content out there, the businesses that win are the ones who sound <em>like themselves</em>.</p><p><br></p><p>We dive into practical ways to make your copy more engaging, where AI fits into the mix, and why the funniest brands tend to be the most memorable.</p><p><br></p><h3>Key Takeaways:</h3><ul><li>Safe copy is forgettable—don’t be afraid to polarize.</li><li>Humor can be subtle and still powerful.</li><li>AI can help draft but <em>you</em> need to inject voice and value.</li><li>Specific copy sells—ditch vague industry buzzwords.</li><li>Writing should be fun—because fun converts.</li></ul><p><br></p><p><strong>Timestamps:</strong></p><p>00:00 Introduction to Engaging Copywriting</p><p>00:51 Meet Our Guest: Leanna Patch</p><p>02:07 The Role of Humor in Marketing</p><p>03:21 AI vs. Human Copywriting</p><p>04:42 Using Humor Effectively in Copy</p><p>06:22 Challenges and Opportunities with AI</p><p>08:26 Practical Tips for Better Copywriting</p><p>18:06 Upcoming Workshop and Resources</p><p>23:31 Conclusion and Final Thoughts</p><p><br></p><p>Whether you’re writing email funnels or social captions, this episode is your permission slip to <em>sound like a human again.</em></p><p><br></p><p>Visit Lianna Patch's social media pages:</p><p>Website: <a href=\"https://punchlinecopy.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://punchlinecopy.com/</a></p><p>LinkedIn: https://www.linkedin.com/in/liannapatch</p><p>Wanna have more fun on stage? <a href=\"https://punchlinecopy.com/speak-funny-training/\" rel=\"noopener noreferrer\" target=\"_blank\">https://punchlinecopy.com/speak-funny-training/</a></p><p><br></p><p>Learn more about Katie and Next Step Social &amp; Podcasting:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://yournextstep.agency/</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p>","author_name":"Katie Brinkley"}