{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/690a0845f3edf9b915f79ce3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What Does Personal Branding Look Like in the Age of AI with Kelly Schuknecht","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e074adb038a40013e0d7b6/1762265049287-6b290f24-4248-4092-9e20-443a17030415.jpeg?height=200","description":"<p>In this episode of <em>Rocky Mountain Marketing</em>, I sit down with <strong>Kelly Schuknecht</strong>, founder of Two Mile High Marketing and a personal branding strategist, to unpack what it really means to build an authentic brand in today’s AI-saturated world.</p><p><br></p><p>Kelly shares how she <em>accidentally</em> built her personal brand over 15 years ago, and how that journey led her to help other professionals turn their expertise into influence. We dive into the <strong>importance of authenticity</strong>, how AI tools like ChatGPT and Quso can elevate your voice—not replace it—and why <strong>your story still matters more than ever</strong>.</p><p><br></p><p>We also explore:</p><ul><li>What the “Authority X-Factor” is and how to find yours</li><li>Why AI-generated content lacks the human touch</li><li>How to use AI tools the <em>right way</em> for repurposing your content</li><li>Whether writing a book still holds power in building thought leadership (spoiler: YES)</li><li>Tactical tips to grow your personal brand using speaking, podcasting, and LinkedIn</li></ul><p><br></p><p>Timestamps:</p><p>00:00 Introduction to AI and Personal Branding</p><p>00:24 Welcome to Rocky Mountain Marketing</p><p>00:54 Meet Today's Guest: Kelly Schuknecht</p><p>01:25 The Importance of Personal Branding in the Age of AI</p><p>02:36 Kelly's Journey to Personal Branding</p><p>04:14 Challenges in Defining Personal Brand</p><p>08:47 The Role of AI in Content Creation</p><p>14:56 AI Tools for Personal Branding</p><p>18:51 The Power of Writing a Book for Personal Branding</p><p>25:06 Getting Started with Personal Branding</p><p>28:40 Conclusion and Final Thoughts</p><p><br></p><p>Want to know if your personal brand is working for you? Take Kelly’s <strong>Thought Leadership Scorecard</strong> at<a href=\"https://www.twomilehighmarketing.com\" rel=\"noopener noreferrer\" target=\"_blank\"> twomilehighmarketing.com</a></p><p><br></p><p>Visit Kelly Kelly Schuknecht online:</p><p>Website: <a href=\"https://kellyschuknecht.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://kellyschuknecht.com/</a></p><p>LinkedIn: <a href=\"https://www.linkedin.com/in/kellyschuknecht/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/kellyschuknecht/</a></p><p>Youtube: <a href=\"https://www.youtube.com/kellyschuknecht\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/kellyschuknecht</a></p><p><br></p><p>Learn more about Katie and Next Step Social &amp; Podcasting:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://yournextstep.agency/</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p>","author_name":"Katie Brinkley"}