{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/68f7960e3f3d3898036accd7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Track What’s Actually Driving Conversions with Zeke Camusio","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e074adb038a40013e0d7b6/1761056248244-c07b2230-44a7-4a81-9800-b0ad197d7c4e.jpeg?height=200","description":"<p>I’ll be honest—most business owners and marketers I talk to <em>think</em> their tracking is dialed in… but they’re still flying blind. Why? Because they’re trusting platforms like Google or Meta to tell them what’s working.</p><p><br></p><p>In this episode of <em>Rocky Mountain Marketing</em>, I sat down with <strong>Zeke Camusio</strong>, founder of <strong>Data Speaks</strong>, to talk about why <strong>your tracking pixels might be lying to you</strong>—and how to fix it.</p><p><br></p><p>Zeke breaks down the flaws in traditional tracking methods and shares <strong>a smarter, AI-powered approach</strong> to marketing attribution. We dive into the <strong>three pillars of unified measurement</strong> (media mix modeling, incrementality testing, and attribution) and how they help you make confident, data-driven decisions that <em>actually</em> move the needle.</p><p><br></p><p>Whether you’re spending $2K or $200K a month on ads, this conversation will help you:</p><ul><li>Stop wasting budget on campaigns that aren’t converting</li><li>Understand how attribution really works across platforms</li><li>Clean up your tracking for more accurate insights</li><li>Learn how to implement <strong>AI-powered analytics</strong> without needing a data science team</li></ul><p><br></p><p>It’s time to stop guessing and start scaling with <strong>accurate marketing data</strong>. You won’t want to miss this one.</p><p><br></p><p><strong>Timestamps:</strong></p><p><strong>00:00 Introduction: The Problem with Tracking Pixels</strong></p><p><strong>00:24 Welcome to Rocky Mountain Marketing</strong></p><p><strong>00:59 The Inaccuracy of Tracking Pixels</strong></p><p><strong>01:43 Introducing Zeke Muccio and Data Speaks</strong></p><p><strong>02:30 Are Tracking Pixels Reliable?</strong></p><p><strong>05:03 Challenges with Tracking Pixels</strong></p><p><strong>08:21 Unified Measurement Framework</strong></p><p><strong>11:19 AI in Marketing Analytics</strong></p><p><strong>14:48 Practical Steps for Business Owners</strong></p><p><strong>17:32 The Role of UTM Tags and Pixels</strong></p><p><strong>22:39 Conclusion and Final Thoughts</strong></p><p><br></p><p>Visit Zeke Camusio online:</p><p>Website:<a href=\"https://crisistrak.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> </a>https://dataspeaks.ai/</p><p>LinkedIn:<a href=\"https://www.linkedin.com/in/mikeswenson1/\" rel=\"noopener noreferrer\" target=\"_blank\"> </a><a href=\"https://linkedin.com/in/zekemuccio\" rel=\"noopener noreferrer\" target=\"_blank\">https://linkedin.com/in/zekemuccio</a></p><p>Free tools: <a href=\"https://dataspeaks.ai/resources\" rel=\"noopener noreferrer\" target=\"_blank\">https://dataspeaks.ai/resources</a></p><p><br></p><p>Learn more about Katie and Next Step Social &amp; Podcasting:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://yournextstep.agency/</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><p><br></p><p><br></p>","author_name":"Katie Brinkley"}