{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/68e41b08965488b63a30dc01?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Crisis-Proof Your Brand in 5 Simple Steps with Mike Swenson","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e074adb038a40013e0d7b6/1759779372205-bac63570-4f59-4f4c-a5e3-609cf0dcae33.jpeg?height=200","description":"<p>When crisis strikes, will your business be ready?</p><p><br></p><p>In this episode of Rocky Mountain Marketing, I sit down with Mike Swenson to uncover what every small and mid-sized business must know about crisis management. Mike shares his 30+ years of experience in public relations and walks us through a five-step framework for creating a crisis plan that actually works. From social media slip-ups to data breaches, we explore real-world scenarios that can put your reputation at risk—and how to protect it before it's too late.</p><p><br></p><p>We also talk about why a crisis communication plan should be considered part of your <strong>marketing strategy</strong>, not just your PR playbook.</p><p><br></p><h3>What You’ll Learn:</h3><ul><li>The biggest mistake small businesses make when it comes to crisis planning</li><li>Why your credibility is your most valuable asset—and how to protect it</li><li>The five must-have steps in a crisis management plan</li><li>The importance of designating a crisis team (even if you’re a team of 5!)</li><li>How communication can make or break your business during a crisis</li></ul><p><br></p><p><strong>Timestamps:</strong></p><p>00:00 Introduction: Facing a Business Crisis</p><p>00:45 Welcome to Rocky Mountain Marketing</p><p>01:23 Meet Mike Swensen: Crisis Management Expert</p><p>03:02 The Importance of a Crisis Plan</p><p>08:01 Steps to Create an Effective Crisis Plan</p><p>12:05 Real-World Examples and Lessons</p><p>18:25 Actionable Steps for Entrepreneurs</p><p>22:28 Conclusion and Final Thoughts</p><p><br></p><p>Whether you’re a solopreneur or scaling a business, this episode will leave you thinking differently about how to prepare for the unexpected.</p><p><br></p><p>Visit Mike Swenson:</p><p>Website:<a href=\"https://www.bradfordcarlton.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> </a><a href=\"https://crisistrak.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://crisistrak.com/</a></p><p>LinkedIn:<a href=\"https://www.linkedin.com/in/bradfordcarlton\" rel=\"noopener noreferrer\" target=\"_blank\"> </a><a href=\"https://www.linkedin.com/in/mikeswenson1/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/mikeswenson1/</a></p><p><br></p><p>Learn more about Katie and Next Step Social &amp; Podcasting:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://yournextstep.agency/</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><p>Facebook: https://www.facebook.com/groups/socialprofitlab</p><p><br></p>","author_name":"Katie Brinkley"}