{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/689b3b8a2dbca7f669dcf0c3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Create Trust-First Marketing (Without Posting Every Day) with Sara Nay","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e074adb038a40013e0d7b6/1755003602965-f8b54f92-b3ea-48e0-accc-dc4c8f5871d7.jpeg?height=200","description":"<p>In this episode of <em>Rocky Mountain Marketing</em>, I’m joined by Sara Nay—CEO at Duct Tape Marketing—to dive into a smarter, more sustainable way to grow your business with strategy-first content.</p><p><br></p><p>We’re talking about what most business owners get wrong when it comes to content, how the <strong>Marketing Hourglass</strong> can change the way you view your sales journey, and how AI and automation can elevate—not replace—your marketing.</p><p><br></p><p>Whether you're a solopreneur, service provider, or marketer stuck in the \"post more!\" cycle, this episode will show you how to simplify your efforts and focus on <em>what actually moves the needle</em>.</p><p><br></p><p><strong>What You’ll Learn:</strong></p><ul><li>The 7 stages of the Marketing Hourglass</li><li>Why your existing clients are your greatest marketing asset</li><li>How AI can help create smarter content (and where not to use it)</li><li>How to use buyer behavior data to drive your next campaign</li></ul><p><br></p><p><strong>Timestamps</strong></p><p>00:00 – Intro: Meet Sara Nay</p><p>02:10 – What is the Marketing Hourglass?</p><p>06:45 – Common mistakes in content strategy</p><p>10:30 – How to use AI for smarter marketing</p><p>13:50 – Automating the customer journey</p><p>18:15 – Turning customers into referral machines</p><p>22:00 – Final advice for simplifying your strategy</p><p><br></p><p><strong>Tune in now and stop creating content that goes nowhere!</strong></p><p><br></p><p>Visit Sara Nay online:</p><p>Website: <a href=\"https://ducttapemarketing.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://ducttapemarketing.com/</a></p><p>LinkedIn: <a href=\"https://www.linkedin.com/in/saranay\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/saranay</a></p><p>Youtube: <a href=\"https://www.youtube.com/c/ducttapemarketingvideo\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/c/ducttapemarketingvideo</a></p><p><br></p><p>Learn more about Katie and Next Step Social &amp; Podcasting:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://yournextstep.agency/</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><p>Facebook: https://www.facebook.com/groups/socialprofitlab</p><p><br></p>","author_name":"Katie Brinkley"}