{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/685183c00bed216db7e093e0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Your Website Isn’t Just a Business Card—It Should Be Closing Sales with Philippa Gamse","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e074adb038a40013e0d7b6/1750172484910-8a96b503-e545-4f88-af55-c5a9142da14f.jpeg?height=200","description":"<p>Sign Up with Metricool today!</p><p><a href=\"https://metricool.com/katie?utm_source=podcast&amp;utm_medium=influencer&amp;utm_campaign=20250617_katie-brinkley_rmm-gordon-firemark_en&amp;utm_content=audio&amp;utm_term=q2\" rel=\"noopener noreferrer\" target=\"_blank\">https://metricool.com/katie</a></p><p><br></p><p><strong>Are you only tracking sales but missing the bigger story your website is trying to tell you?</strong></p><p>This week on Rocky Mountain Marketing, we dive into the <em>real</em> power behind your website analytics with digital strategist and author <strong>Philippa Gamse</strong>. With 25+ years of experience and 500+ clients, Philippa knows exactly how to decode your data and turn it into profit-driving insights.</p><p><br></p><p>We explore:</p><ul><li>The biggest mistakes business owners make with website data</li><li>How to discover untapped revenue opportunities through segmentation</li><li>What bounce rate is actually telling you (and what it’s not)</li><li>How your <em>About Page</em> might secretly be the trust-builder you're overlooking</li><li>Why vanity metrics are misleading—and what you should measure instead</li></ul><p><br></p><p>Timestamp:</p><p>00:00 – Why sales numbers alone won’t grow your business</p><p>02:15 – Philippa’s background and success helping 500+ clients</p><p>06:45 – Real-life case study: how analytics saved a casino’s bus route</p><p>11:02 – The power of segmentation (and why bounce rate can lie)</p><p>17:34 – What your About Page says about trust</p><p>21:10 – Why business owners ignore the “middle” of the customer journey</p><p>27:40 – Three analytics every business owner should actually care about</p><p>34:20 – How AI is impacting website strategy</p><p>39:00 – Future-proofing your site in the age of AI and short attention spans</p><p>44:15 – Why <em>Website Wealth</em> is a must-read for business leaders</p><p><br></p><p>If you're ready to turn your website into a conversion machine instead of a guessing game, this episode is a must-listen!</p><p><br></p><p>Whether you’re getting traffic with no conversions, or you’re not sure what’s working at all, this episode gives you the tools to stop guessing and start growing.</p><p><br></p><p>Hit play now and unlock the hidden insights already living inside your site.</p><p><br></p><p>Want to go deeper? Grab Philippa’s book <em>Website Wealth</em>— https://a.co/d/eC5IBG3</p><p><br></p><p>Let’s make your website work <em>harder</em> and <em>smarter</em>—starting today.</p><p><br></p><p>Visit Philippa Gamse's online:</p><p>Website: https://websitesthatwin.com/</p><p>LinkedIn: https://www.linkedin.com/in/philippagamse/</p><p><br></p><p>Learn more about Katie and Next Step Social Communications:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://yournextstep.agency/</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><p>Facebook: https://www.facebook.com/groups/socialprofitlab</p><p><br></p><p><strong>#WebsiteAnalytics #SmallBusinessGrowth #DigitalMarketingStrategy #RockyMountainMarketing #KatieBrinkley #WebsiteOptimization #PhilippaGamse #EntrepreneurTips</strong></p>","author_name":"Katie Brinkley"}