{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/683ef8e2c966cde7361e2d3f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Are You Overwhelmed by Digital Marketing? Here's How to Simplify Your Strategy with Neal Schaffer","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e074adb038a40013e0d7b6/1748957396414-9778e550-e343-4323-abd5-d7f05aa1c278.jpeg?height=200","description":"<p>Sign Up with Metricool today!</p><p><a href=\"https://metricool.com/katie?utm_source=podcast&amp;utm_medium=influencer&amp;utm_campaign=20250603_katie-brinkley_rmm-neal-schaffer_en&amp;utm_content=audio&amp;utm_term=q2\" rel=\"noopener noreferrer\" target=\"_blank\">https://metricool.com/katie</a></p><p><br></p><p>In this episode of <em>Rocky Mountain Marketing</em>, I’m joined by the brilliant Neal Schaffer—fractional CMO, author of <em>Digital Threads</em>, and all-around marketing strategist. If digital marketing feels like a never-ending to-do list, Neal’s practical framework will help you shift from chaos to clarity.</p><p><br></p><p>We dive into how entrepreneurs can stop spinning their wheels and start creating marketing that <em>actually works</em>. From making AI your content partner (not a content vending machine) to building SEO-rich assets that work across platforms, this is the strategy-first, stress-less episode your business needs.</p><p><br></p><p><br></p><h3><br></h3><h3>Key Takeaways:</h3><ul><li>Why your discoverability strategy matters more than ever</li><li>How to simplify your entire content workflow with Neal’s “SES” method</li><li>How to use AI to support your voice, not replace it</li><li>What “owned assets” actually mean—and why email matters more than Instagram likes</li></ul><p><br></p><p><br></p><p><br></p><h3>Time Stamps:</h3><p>0:00 – Why digital marketing feels overwhelming for so many</p><p>3:30 – The SES framework: Search, Email, Social</p><p>6:15 – Building a discoverability engine using SEO + AI</p><p>10:00 – The importance of content repurposing</p><p>14:45 – How to stop wasting time on low-impact social</p><p>21:00 – AI tips: how to use it for ideation, strategy, and support</p><p>23:30 – Where to start when you’re ready to get strategic</p><p><br></p><p><strong>Ready to work smarter, not harder? Hit that follow button and DM me on Instagram (@iamkatiebrinkley) if this episode gave you clarity! I’d love to hear your thoughts.</strong></p><p><br></p><p>Visit Neal Schaffer's social media pages:</p><p>Website: https://nealschaffer.com/</p><p>LinkedIn: https://www.linkedin.com/in/nealschaffer/</p><p>Instagram: https://www.instagram.com/nealschaffer</p><p>Youtube: https://www.youtube.com/nealschaffer</p><p><br></p><p>Learn more about Katie and Next Step Social Communications:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://yournextstep.agency/</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><p>Facebook: https://www.facebook.com/groups/socialprofitlab</p><p><br></p><p>#DigitalMarketingStrategy #AIForBusiness #EntrepreneurTips #MarketingPodcast #ContentMarketing #BrandVoice #EmailMarketing #SmallBusinessGrowth #MarketingMadeSimple #SocialMediaOverwhelm</p>","author_name":"Katie Brinkley"}