{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/68279a393e2c04fd7a9d2c0f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Social Media Strategy for Beginners: 5 Simple Steps That Work","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e074adb038a40013e0d7b6/1747960707248-d72215f6-8414-4ab1-8678-8a1769c126d0.jpeg?height=200","description":"<p>Want to try Metricool for yourself? Use code <strong>Katie30 </strong>for a 30-day trial of their premium features.</p><p>Start your free trial now and see how it fits your business.</p><p><a href=\"https://metricool.com/katie?utm_source=podcast&amp;utm_medium=influencer&amp;utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&amp;utm_content=audio&amp;utm_term=q2\" rel=\"noopener noreferrer\" target=\"_blank\">https://metricool.com/katie?utm_source=podcast&amp;utm_medium=influencer&amp;utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&amp;utm_content=audio&amp;utm_term=q2</a></p><p><br></p><p><br></p><p>Let’s be honest—social media can feel like a full-time job. If you’ve been posting aimlessly, or avoiding it altogether because it feels overwhelming, this episode is for you. In just a few minutes, I’m walking you through a <strong>step-by-step plan</strong> to start showing up online with purpose and clarity. This isn’t about doing everything—it’s about doing the <em>right</em> things.</p><p><br></p><p><strong>Key Takeaways:</strong></p><ul><li>Why setting a social media goal is your first (and most important) step</li><li>How to pick the best platform(s) for your audience and sanity</li><li>What your bio should say to keep people around</li><li>The 3 content types that connect and convert</li><li>How to engage without it eating up your whole day</li></ul><p><br></p><p><strong>Timestamps:</strong></p><p>(00:00) Why social media feels so hard for business owners</p><p>(01:00) Step 1: Set a clear goal</p><p>(02:00) Step 2: Choose the right platforms (not all of them)</p><p>(03:00) Step 3: Fix your profile and bio</p><p>(04:00) Step 4: Create content with a purpose</p><p>(05:00) Step 5: Engage like a human being</p><p><br></p><p>Feeling stuck or just need a second set of eyes on your strategy?</p><p>Let’s build a plan that works for <em>you</em>. Head to<a href=\"https://nextstepsocialcommunications.com\" rel=\"noopener noreferrer\" target=\"_blank\"> Next Step Social and Podcasting</a> and book a strategy session.</p><p>You don’t need to do it all—just the stuff that actually moves the needle.</p><p><br></p><p>Learn more about Katie and Next Step Social Communications:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://www.nextstepsocialcommunications.com</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><p>Facebook: https://www.facebook.com/groups/socialprofitlab</p><p><br></p><p>#SocialMediaStrategy #ContentMarketing #SmallBusinessTips #KatieBrinkley #QuickCast #RockyMountainMarketing #ContentCreationTips #OnlineMarketing #SocialMediaStart #Quickcast #MarketingSimplified #Podcast&nbsp;</p><p><br></p><p><br></p>","author_name":"Katie Brinkley"}