{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/68260f893e2c04fd7a30c7c5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Visual Marketing Tips for Non-Designers with Jim MacLeod","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e074adb038a40013e0d7b6/1747924609338-b8521f5d-8973-4e89-a6a2-baf7a51f523a.jpeg?height=200","description":"<p>What do you remember about your favorite brand? Chances are, it's a color, a logo, a look—that’s visual marketing at work. In this episode of Rocky Mountain Marketing, I’m joined by Jim MacLeod, designer-turned-marketer and author of The Visual Marketer. We dive into the power of branding visuals, how to use them effectively even if you’re not a designer, and what AI means for the future of brand identity.</p><p><br></p><p>Key Takeaways:</p><p><br></p><p>1. How design impacts brand trust and sales</p><p>2. The difference between visual branding and brand strategy</p><p>3. Why consistency is the most powerful brand asset</p><p>4. How small businesses can compete visually with the big brands</p><p>5. Ethical considerations in AI-generated visuals</p><p>6. Tools that marketers can use (without going to design school)</p><p><br></p><p><br></p><p>Timestamps</p><p><br></p><p>00:00 Introduction to Visual Marketing</p><p>01:12 Meet Jim MacLeod: Designer Turned Marketer</p><p>02:11 The Journey from Design to Marketing</p><p>05:00 The Science of Visuals in Branding</p><p>07:04 Practical Tips for Creating Memorable Visuals</p><p>11:56 AI's Impact on Design and Marketing</p><p>14:58 Tools and Techniques for Non-Designers</p><p>17:26 Ethical Considerations in AI and Design</p><p>18:11 Future of Design in the Age of AI</p><p>21:57 Conclusion and Key Takeaways</p><p><br></p><p><br></p><p>Grab Jim MacLeod’s new book The Visual Marketer at visualmarketer.co and start creating design-led content that actually connects. Follow Jim on LinkedIn for more branding tips, or reach out to build a visual identity that sets you apart.</p><p><br></p><p><br></p><p>Sign Up with Metricool today!</p><p>https://metricool.com/katie?utm_source=podcast&amp;utm_medium=influencer&amp;utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&amp;utm_content=youtube&amp;utm_term=q2</p><p><br></p><p>Visit Jim MacLeod's social media pages:</p><p>Website: https://book.jimmacleod.com/</p><p>LinkedIn: https://www.linkedin.com/in/jimmacleod/</p><p>Instagram: https://www.instagram.com/jimmacleod/</p><p>Youtube: https://www.youtube.com/@JimMacLeod</p><p><br></p><p>Learn more about Katie and Next Step Social Communications:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://www.nextstepsocialcommunications.com</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><p>Facebook: https://www.facebook.com/groups/socialprofitlab</p><p><br></p><p>#VisualMarketing #BrandStrategy #AIInDesign #RockyMountainMarketing #JimMcLeod #KatieBrinkley #BrandIdentity</p>","author_name":"Katie Brinkley"}