{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/6810a07a53ed55514873634b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"LinkedIn Ads 101 with AJ Wilcox","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e074adb038a40013e0d7b6/1746022017909-4f9d084b-a114-4629-ac65-43d36c290549.jpeg?height=200","description":"<p>If LinkedIn ads have ever felt <em>expensive and intimidating</em> to you, you're not alone. But what if you could actually turn your ad spend into high-quality leads and serious ROI? This week on <em>Rocky Mountain Marketing</em>, I’m sitting down with LinkedIn Ads pro <strong>AJ Wilcox</strong>—the founder of B2Linked and host of the <em>LinkedIn Ads Show</em> podcast.</p><p><br></p><p>Inside this value-packed episode, AJ shares:</p><ul><li>Why LinkedIn ads cost more—and why it’s <em>worth it</em></li><li>Who should <em>actually</em> be running LinkedIn ads (and who shouldn’t)</li><li>How to build a powerful three-stage LinkedIn funnel</li><li>Common LinkedIn ad mistakes (and how to fix them)</li><li>How $5K a month can scale your B2B marketing—if you do it right</li></ul><p><br></p><p><strong>Timestamps:</strong></p><p>00:00 – Why LinkedIn ads seem expensive</p><p>01:00 – Meet AJ Wilcox, founder of B2Linked</p><p>02:30 – When LinkedIn ads <em>make sense</em> (and when they don’t)</p><p>04:30 – How LinkedIn targeting blows other platforms away</p><p>06:00 – How scarcity drives LinkedIn’s ad prices</p><p>08:00 – What kind of video content works best right now</p><p>10:30 – LinkedIn’s new video feed: what advertisers should know</p><p>12:00 – Building a 3-stage LinkedIn funnel</p><p>15:30 – What to expect for costs per click and per lead</p><p>18:00 – Why your sales process needs to nurture, not rush</p><p>20:00 – How to structure your budget across the funnel</p><p>22:30 – DIY mistakes and LinkedIn ad traps to avoid</p><p>29:00 – AJ’s dream ad campaign and final advice</p><p>This is your roadmap for turning those high-dollar LinkedIn clicks into high-value clients.</p><p><br></p><p>Sign Up with Metricool today!</p><p><a href=\"https://metricool.com/katie?utm_source=podcast&amp;utm_medium=influencer&amp;utm_campaign=20250429_katie-brinkley_rmm-aj-wilcox_en&amp;utm_content=audio&amp;utm_term=q1\" rel=\"noopener noreferrer\" target=\"_blank\">https://metricool.com/katie</a></p><p><br></p><p>Join AJ’s community of LinkedIn Ads fanatics:</p><p><a href=\"https://fanatics.b2linked.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://fanatics.b2linked.com/</a></p><p><br></p><p>Visit AJ Wilcox's social media pages:</p><p>Website:<a href=\"https://grouptrackcrm.com/home-3\" rel=\"noopener noreferrer\" target=\"_blank\"> </a><a href=\"https://b2linked.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://b2linked.com/</a></p><p>LinkedIn:<a href=\"https://www.linkedin.com/in/jenna-larson-41659827/\" rel=\"noopener noreferrer\" target=\"_blank\"> </a><a href=\"https://www.linkedin.com/in/wilcoxaj/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/wilcoxaj/</a></p><p>LinkedIn Ads Show Podcast: <a href=\"https://open.spotify.com/show/6Z88iXkXHKEZ5um04mtpAq?si=7a7d8d248c8e47a8\" rel=\"noopener noreferrer\" target=\"_blank\">https://open.spotify.com/show/6Z88iXkXHKEZ5um04mtpAq?si=7a7d8d248c8e47a8</a></p><p><br></p><p>Learn more about Katie and Next Step Social Communications:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://www.nextstepsocialcommunications.com</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><p>Facebook: https://www.facebook.com/groups/socialprofitlab</p><p><br></p><p><strong>#LinkedInAds #B2BMarketing #RockyMountainMarketing #KatieBrinkley #QuickCast #DigitalMarketing #PaidAds #MarketingStrategy #LinkedInForBusiness #LeadGeneration #AJWilcox</strong></p><p><br></p>","author_name":"Katie Brinkley"}