{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/6761c176e33879c62889c27a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Small Creators Can Land Big Sponsorship Deals with Justin Moore","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e074adb038a40013e0d7b6/1734459533220-84393f89-a013-4e2d-aaa4-a6d11c64b1ff.jpeg?height=200","description":"<p>Have you ever wondered how small creators can land sponsorship deals? On this episode of <em>Rocky Mountain Marketing</em>, I’m joined by <a href=\"https://www.linkedin.com/in/justinnmoore/\" rel=\"noopener noreferrer\" target=\"_blank\">Justin Moore</a>, founder of <a href=\"https://www.creatorwizard.com/about-us\" rel=\"noopener noreferrer\" target=\"_blank\">Creator Wizard</a> and the author of <em>Sponsor Magnet</em>. Justin is a sponsorship expert who helps creators monetize their content—no matter the size of their audience.</p><p><br></p><p>In our conversation, we explore how sponsorships can work for small creators, the key to identifying your audience's value, and why you don’t need millions of followers to secure deals. Justin shares actionable tips and personal stories to show you how to turn your content into a revenue generator.</p><p><br></p><p>In this episode, you’ll learn:</p><ul><li>Why sponsorships aren’t just for big creators: Small, engaged audiences often deliver more impact than large, disconnected ones.</li><li>How to pitch yourself to brands confidently: Show your value by aligning their goals with your audience’s needs.</li><li>The role of hyper-local audiences in attracting sponsors: Local businesses love reaching specific, nearby customers effectively.</li><li>Tips for creating tailored sponsorship packages that brands can’t resist: Match your proposal directly to the brand’s goals and needs.</li><li>Why being a “spokesperson” for your company makes all the difference: Authenticity and passion make you a brand’s trusted advocate.</li></ul><p><br></p><p>00:00 Introduction to Sponsorships</p><p>00:58 Monetizing Your Content</p><p>01:59 Introducing Justin Moore</p><p>05:00 Justin's Journey to Sponsorship Success</p><p>08:38 The Power of Local Sponsorships</p><p>17:13 Creating a Media Kit and Getting Started</p><p>18:41 Effective Business Inquiries</p><p>18:57 The Downside of Media Kits</p><p>19:42 Customizing Proposals for Brands</p><p>20:02 Quick Break: AI and Capsho</p><p>21:06 Monetizing Your Podcast</p><p>23:20 Understanding Pricing Strategies</p><p>23:50 The ARC Framework for Brand Goals</p><p>27:32 Sponsor Magnet: The Eight-Step Framework</p><p>29:21 Pre-Order Bonuses and Final Thoughts</p><p>33:17 Conclusion and Call to Action</p><p><br></p><p>If you’ve been creating content and wondering how to make money doing it, this episode is a game-changer.</p><p>Subscribe to our Newsletter:</p><p>https://www.katiebrinkley.com/podcastnewsletter</p><p><br></p><p>Visit Justin Moore’s social media pages:</p><p>Website:<a href=\"https://whitenerpros.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> </a>https://www.creatorwizard.com&nbsp;</p><p>LinkedIn: https://www.linkedin.com/in/justinnmoore&nbsp;</p><p><br></p><p>Learn more about Katie and Next Step Social Communications:</p><p>Speaking:<a href=\"https://katiebrinkley.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://katiebrinkley.com/</a></p><p>Website:<a href=\"https://www.nextstepsocialcommunications.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.nextstepsocialcommunications.com</a></p><p>Linkedin:<a href=\"https://www.linkedin.com/in/katiebrinkley\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.linkedin.com/in/katiebrinkley</a></p><p>YouTube:<a href=\"https://www.youtube.com/channel/@rockymountainmarketing\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.youtube.com/channel/@rockymountainmarketing</a></p><p>Instagram:<a href=\"https://www.instagram.com/iamkatiebrinkley/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.instagram.com/iamkatiebrinkley/</a></p><p>Facebook:<a href=\"https://www.facebook.com/groups/socialprofitlab\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.facebook.com/groups/socialprofitlab</a></p><p><br></p><p>#podcaststrategy #monetization #monetizeyourpodcast #justinmoore #sponsors #sponsorshipstrategy #makemoney #getpaid #contentcreators #digitalcreators #sponsormagnet #katiebrinkley</p>","author_name":"Katie Brinkley"}