{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/66b4fdd3a311e6d7412c2c05?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Do You Know Your Competitors Can Help You Succeed in Business?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e074adb038a40013e0d7b6/1723137433509-21e36002-6ffe-4731-9cf5-ff5e131a749b.jpeg?height=200","description":"<p>In this week's Rocky Mountain Marketing Quickcast, host Katie Brinkley dives into the secrets of mastering Instagram competitor analysis to help boost your strategy and outperform your competitors.</p><p><br></p><p>Here’s what you’ll learn in this episode:</p><p>- The importance of conducting an Instagram competitor analysis and how it can be applied to other social media platforms like LinkedIn, Facebook, and TikTok.</p><p>- Why doing a competitive analysis is essential for improving your social media strategy and maintaining an edge in a crowded marketplace.</p><p>- How to establish your own KPI's through competitive benchmarking.</p><p>- Key Instagram metrics crucial for competitor analysis, including followers, engagement, audience growth, publishing behavior, and top posts.</p><p>- How to find and analyze direct, indirect, and emerging competitors.</p><p>- Tools that can help you track competitors’ performance, such as Metricool and Sprout Social.</p><p>- How to identify gaps in your content strategy by analyzing competitors' strengths and weaknesses.</p><p><br></p><p>Join Katie as I share actionable tips to help you refine your Instagram strategy and stand out in a crowded market.</p><p><br></p><p>00:00&nbsp;Introduction: Mastering Instagram Competitor Analysis</p><p>00:25&nbsp;Welcome to Rocky Mountain Marketing</p><p>00:51&nbsp;Why Conduct an Instagram Competitor Analysis?</p><p>05:55&nbsp;Key Metrics for Instagram Competitor Analysis</p><p>10:37&nbsp;Identifying Your Competitors</p><p>11:47&nbsp;Tools for Competitor Analysis</p><p>14:40&nbsp;Conclusion and Final Tips</p><p><br></p><p>Learn more about Katie and Next Step Social Communications:</p><p><br></p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://www.nextstepsocialcommunications.com</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><p>Facebook: https://www.facebook.com/groups/socialprofitlab</p><p><br></p><p>#InstagramStrategy #SocialMediaAnalysis #CompetitorAnalysis #DigitalMarketing #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Entrepreneurship #NextStepSocialCommunications</p>","author_name":"Katie Brinkley"}