{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/664c959fef9f82001212c9b7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Market Smarter, Not Harder: Key Takeaways to Refine Your Strategy with Eric Morgan","description":"<p>Are you struggling to figure out which marketing tactics are actually hitting the mark for your business? Eric Morgan, President and CEO of Roux Advertising, dropped some real knowledge bombs on how to assess and fine-tune your marketing efforts for tangible results.</p><p><br></p><p>The key moments in this episode are:</p><p>00:00:00 - Importance of a Well-Oiled Business Machine</p><p><br></p><p>00:01:52 - Eric Morgan's Background and Expertise</p><p><br></p><p>00:05:46 - Client Acquisition Cost and Branding</p><p><br></p><p>00:11:23 - The Role of Strategy in Marketing</p><p><br></p><p>00:13:02 - Leveraging Different Media Channels</p><p><br></p><p>00:14:24 - Importance of Marketing Tactics</p><p><br></p><p>00:15:20 - Understanding Call to Action</p><p><br></p><p>00:17:18 - Connecting with Customers</p><p><br></p><p>00:18:07 - Evaluating Marketing Efforts</p><p><br></p><p>00:20:01 - Audience-Centric Marketing&nbsp;</p><p><br></p><p>Visit Eric Morgan's social media pages:</p><p><br></p><p>Website: https://rouxadvertising.com/</p><p>Facebook: https://facebook.com/rouxadvertising</p><p>LinkedIn: https://www.linkedin.com/in/eric-morgan-b6a6042/</p><p>Twitter: https://twitter.com/RouxAdvertising</p><p><br></p><p>Learn more about Katie and Next Step Social Communications:</p><p><br></p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://www.nextstepsocialcommunications.com</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><p>Facebook: https://www.facebook.com/groups/socialprofitlab</p><p><br></p><p>#marketingstrategy #contentstrategy #digitalmarketing #socialmediastrategyforsmallbusiness #coaches #ceo #smallbusinessowners #rouxadvertising #businesspodcast #careerpodcast #ericmorgan #katiebrinkley</p>","author_name":"Katie Brinkley"}