{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62e074adb038a40013e0d7b6/65e6d2d96238380017b2b656?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"From MTV to LinkedIn: Navigating Creative Spaces with Vinnie Potestivo","description":"<p>In this episode of Rocky Mountain Marketing, host Katie Brinkley talks with Vinnie Potestivo, an Emmy award-winning media advisor and LinkedIn Top Voice, about the transformative power of digital marketing in building personal and business brands. They explore the significance of LinkedIn as a platform for professional growth and the unique strategies Vinnie employs to enhance online visibility and influence. Vinnie shares insights on leveraging search engine marketing, the importance of podcasting, and the innovative use of IMDb for solopreneurs. The conversation delves into the importance of being verified on LinkedIn, the impact of data points in enhancing discoverability, and the creative approaches to networking and branding in the digital space. This episode provides valuable tips for business owners and entrepreneurs looking to leverage digital marketing to craft their legacy and elevate their influence in their industry.</p><p><br></p><p>00:00 Introduction to Rocky Mountain Marketing</p><p>00:50 Meet Today's Guest: LinkedIn Top Voice</p><p>01:55 The Power of LinkedIn and Digital Marketing</p><p>05:45 The Impact of Podcasting and Personal Branding</p><p>06:30 Leveraging IMDb for Business Growth</p><p>09:42 The Concept of Search Engine Marketing</p><p>18:11 The Importance of Verification on LinkedIn</p><p>24:40 The Power of Phone Calls and Networking</p><p>29:42 Connecting with Vinnie and Wrapping Up</p><p>30:58 Closing Remarks and Call to Action\"</p><p><br></p><p><br></p><p>Visit Vinnie Potestivo’s social media pages:</p><p><br></p><p>Linkedin: https://www.linkedin.com/in/vinniepotestivo/</p><p>I Have a Podcast: https://vpetalent.com/i-have-a-podcast/</p><p><br></p><p><br></p><p>Learn more about Katie and Next Step Social Communications:</p><p><br></p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://www.nextstepsocialcommunications.com</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><p>Facebook: https://www.facebook.com/groups/socialprofitlab</p>","author_name":"Katie Brinkley"}