I would have written a shorter episode if I only had the time. The Maxims of Francois de la Rochefoucauld (hear my struggle to pronounce it) provide this weeks heuristic, which I could reword as 'if they don't care, why should you?' damn. Why didn't I think of that sooner. I would have put it in the script. Anyway, I apply it in the context of the spotlight effect - we tend to think people are paying more attention to us than they are. In accurately perceiving how little others care, we can relax ourselves.
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