{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62de51bca424010012966eaf/67b315bd4d9bd1092cab250e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Navigating the year ahead: 2025 market predictions with Andy Lobo, Strategy&.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62de51bca424010012966eaf/1769516055030-aa04daad-f8a6-44b5-8514-cb51f59d5d27.jpeg?height=200","description":"<p>Andy Lobo, Director at Strategy&amp; (part of the PwC network) joins Ian to discuss his expert predictions for 2025, the trends that are currently shaping the UK Entertainment &amp; Media Market and the changes that marketers can expect in the advertising industry over the coming year. Andy breaks down the programmatic Out-of-Home opportunity, the new spending power of</p><p>Gen Z and why advertisers need to consider rebalancing their media mix.</p>","author_name":"JCDecaux UK"}