{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62de51bca424010012966eaf/674090bfec8584434fd904d8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Media, measurement and metrics - how did we get here?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62de51bca424010012966eaf/1769516102334-f32c072f-7ca5-464a-9d20-54f590612b46.jpeg?height=200","description":"<p>Richard Kirk, Chief Strategy Officer at EssenceMediacom UK, joins Ian to share his latest research on optimising your marketing media mix. His recent study shows marketers have developed an over-reliance on performance marketing which has impacted long term results, that rebalancing the media mix is proven to boost brand metrics, and he shares why he is developing a new media currency for quality to help prove the true value of each channel in the mix.</p><p>&nbsp;</p><p>Find out how you can help prove the true ROI of media channels, including OOH,&nbsp;<a href=\"https://changemakers.jcdecaux.co.uk/content/research/location-matters-for-mmm\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>here.</strong></a></p>","author_name":"JCDecaux UK"}