{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62daf8972b96360012fcb5b7/66a55fdd72497b611584ff82?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Four Core Strategies to Maximize Value for Service Companies","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62daf8972b96360012fcb5b7/1722113842581-32b574d1119c181f63e96f4779945a37.jpeg?height=200","description":"<p>This brief episode introduces you to <em>Trade Secrets: Four Core Strategies to Maximize Value for Service Companies</em> by Brian Sooy, now available in audiobook format.</p><p>“Trade Secrets by Brian Sooy shouldn’t be secrets at all, yet most of us have never applied these practical, easy-to-understand ideas to optimize our businesses. Thanks, Brian, for making practical solutions so accessible!”&nbsp;– Donald Miller Author of <a href=\"https://www.amazon.com/Building-StoryBrand-2-0-Clarify-Customers-ebook/dp/B0CWTNCZCH\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Building a StoryBrand</em></a><em> </em></p><p>Every service business needs a plan to consistently align its brand with its customers.</p><ul><li>The CORE Framework shows you how to integrate a <a href=\"https://www.aespire.com/expertise/storybrand-marketing\" rel=\"noopener noreferrer\" target=\"_blank\">story-framed brand</a> with leadership, marketing, sales, operations, services, and customer experience.</li><li>Features case studies for HVAC professionals, electricians, plumbers, insurance companies, and financial advisors.</li></ul><p>Enhance your Entrepreneur Operating System (EOS) or Business Made Simple implementation with four proven CORE strategies that build long-term brand value for any B2C or home services business.</p><ul><li>Buy <em>Trade Secrets</em> in ebook, print, or audiobook at <a href=\"https://amzn.to/4cTvOQm\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/4cTvOQm</a></li><li>Preview at <a href=\"aespire.com/get-trade-secrets\" rel=\"noopener noreferrer\" target=\"_blank\">aespire.com/get-trade-secrets</a></li></ul>","author_name":"Brian Sooy"}