{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62daf8972b96360012fcb5b7/63a6fe96206dfd00113f09ca?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What is the Difference between Mission, Vision, and Values?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62daf8972b96360012fcb5b7/1671888501225-716b811bfc69d67547070587892cfb02.jpeg?height=200","description":"<p>Over the last decade, nearly 1,000,000 people have searched for answers to questions about purpose, trust, branding, and messaging and found the answer on <a href=\"https://www.aespire.com/blog\" rel=\"noopener noreferrer\" target=\"_blank\">Aespire.com</a>.</p><p><br></p><p>It's rare to find two organizations that align on common usage, definitions, and application of the principles of purpose, mission, vision, and values. In this episode, Brian unpacks each of these important principles of brand strategy and shares how a well-known company puts principles into practice.</p><p><br></p><p>Be sure to leave a five-star review for this podcast to help others find and enjoy it!</p><p><br></p><p>Buy Brian's books:</p><ul><li><a href=\"https://amzn.to/3PUMrjV\" rel=\"noopener noreferrer\" target=\"_blank\">Raise Your Voice: A Cause Manifesto</a></li><li><a href=\"https://amzn.to/3Wlujlz\" rel=\"noopener noreferrer\" target=\"_blank\">The Gift of Small Potatoes</a></li><li><a href=\"https://www.amazon.com/stores/Brian-Sooy/author/B00IM1JP6Y\" rel=\"noopener noreferrer\" target=\"_blank\">Books by Brian Sooy</a></li><li><strong>Subscribe to our Substack at </strong><a href=\"https://extraordinarystrategist.substack.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>https://extraordinarystrategist.substack.com</strong></a><strong>.</strong></li></ul>","author_name":"Brian Sooy"}