{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d8f8523385f80012714a85/636a34595b330b00113a0eed?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Pico VR: How It Went From Manufacturing Oculus Headsets To Winning +50% China’s VR Market","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d8f8523385f80012714a85/1665573895429-fb035ad1e42db9b05deae1fa62801b2e.jpeg?height=200","description":"<p>Vincent and Ivan from twitter.com/adgogoco deconstruct Pico VR’s sales and marketing funnel in China.</p><p><br></p><p>Pico might be the \"Oculus of China\" in more ways than one.</p><p><br></p><p>👀 It was spun out from the same OEM (original equipment manufacturer) that produces all of the Oculus headsets.</p><p><br></p><p>In this episode we retrace Pico’s founding story through the Bytedance acquisition and then unpack the marketing and sales strategies they are using to win +50% of China’s VR market share.</p><p><br></p><p>Timestamped chapters:</p><p><br></p><p>00:00 - Introduction</p><p>02:09 - Metaverse, Chinese vs Western understanding</p><p>07:23 - Comparison, Meta Quest vs Bytedance Pico</p><p>12:07 - Oculus founder</p><p>12:54 - Pico founding story</p><p>16:16 - Will Pico or Meta ultimately win?</p><p>18:00 - Pico physical stores</p><p>23:20 - Pico’s China funnel</p><p>30:16 - Pico’s livestream</p><p>32:10 - Pico WeChat Posts</p><p>33:25 - Pico's Weibo</p><p>34:20 - Pico on REDBOOK</p><p>36:18 - KOL Pico Campaign</p><p>37:06 - Pico WeChat Ad</p><p>39:03 - Regulatory policy, implications for Meta</p><p>41:54 - How Quest could sell to enterprise users in China</p><p>44:23 - Protecting IP</p><p>45:59 - Being competitive in China</p><p>47:30 - Pico’s esports play</p><p><br></p><p>LINKS:</p><p><br></p><p>📧: Sign up for the Adgogo Newsletter: https://www.adgogo.co/en/newsletter</p><p>🚀: Grow in China with the help of our full stack China agency: Quickeast.com</p><p>📚 : Learn more from the ChinaAdLibrary.com</p>","author_name":"adgogo.co"}