{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d8f8523385f80012714a85/6311a5438aeabb0014b56cfc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Doublemint Gum goes viral using China’s \"Weird Al\" Yankovic","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d8f8523385f80012714a85/1659091052530-1c47be09624c02255a4b222b83f315e6.jpeg?height=200","description":"<p>Vincent Pueraro and Ivan Wang discuss how Doublemint gum uses an innovative creative campaign to grow their brand awareness in China. By focusing on fun and catchy original content, with the help of China’s own local “Weird Al” Yancovic they get much larger reach than a normal ad spend will buy.</p><p><br></p><p><em>_____</em></p><p><br></p><p>Follow us @ChinaAdLibrary</p><p><br></p><p>*Do you want to see a video of this ad teardown (and Vincent &amp; Ivan's happy faces!)? Subscribe to our <a href=\"https://www.youtube.com/channel/UCWh2yK09-wyFu-_fLkhag1Q\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube Channel</a>.</p><p><br></p><p>*Curious about more ad campaigns? Check out the ChinaAdLibrary.com.</p><p><br></p><p><br></p>","author_name":"adgogo.co"}