{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d8f8523385f80012714a85/630f057d06a09d0014512052?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Alibaba’s Campaign to Get Gen-Z to Create Videos","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d8f8523385f80012714a85/1659091052530-1c47be09624c02255a4b222b83f315e6.jpeg?height=200","description":"<p>Vincent Pueraro and Ivan Wang breakdown “Alibaba’s 1st Low Carbon Week” ad campaign promoting environmentalism to Gen-Z. The ad gives away money in exchange for young people creating videos and posts on their Bilibili feeds.&nbsp;</p><p><br></p><p><em>_____</em>&nbsp;</p><p>&nbsp;</p><p>Follow us @ChinaAdLibrary&nbsp;</p><p>&nbsp;</p><p>*Do you want to see a video of this ad teardown (and Vincent &amp; Ivan's happy faces!)? Subscribe to our YouTube Channel.&nbsp;</p><p>&nbsp;</p><p>*Curious about more ad campaigns? Check out the China Ad Library.&nbsp;</p>","author_name":"adgogo.co"}