{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d8f8523385f80012714a85/6309d65a76483c001265e916?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Master class on how NOT to run a Weibio ad campaign - Attempt to solve Didi passengers’ top problem","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d8f8523385f80012714a85/1659091052530-1c47be09624c02255a4b222b83f315e6.jpeg?height=200","description":"<p>Vincent Pueraro and Ivan Wang deconstruct a chaotic Weibo ad post. When passengers finish a Didi ride, they are often prompted with the in-app question, “did the car stink?” This Chinese company, FullofHope, is promoting a car deodorizer to solve that problem. But their ad post is a master class in what not to do. This episode is short and has a lot of laughs.</p><p><br></p><p><em>_____</em></p><p><br></p><p>Follow us @ChinaAdLibrary</p><p><br></p><p>*Do you want to see a video of this ad teardown (and Vincent &amp; Ivan's happy faces!)? Subscribe to our <a href=\"https://youtu.be/bn9fK0LmUo0\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube Channel.</a></p><p><br></p><p>*Curious about more ad campaigns? Check out the China Ad Library.</p>","author_name":"adgogo.co"}