{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d8f8523385f80012714a85/62fdee5b4768ce001466ef1f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Armani developed highly effective WeChat ad creative for their target audience ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d8f8523385f80012714a85/1659091052530-1c47be09624c02255a4b222b83f315e6.jpeg?height=200","description":"<p>Vincent Pueraro and Ivan Wang describe how Armani built a slam dunk campaign on WeChat. High level creative, clear cultural understanding and a (likely affordable) up-and-coming TV star, combined to make a campaign that resonated with the target audience. The guys also talk about how to stay on top of the many versions of Chinese Valentine’s day.</p><p><em>_____</em></p><p><br></p><p>Follow us @ChinaAdLibrary</p><p><br></p><p>*Do you want to see a video of this ad teardown (and Vincent &amp; Ivan's happy faces!)? Subscribe to our <a href=\"https://www.youtube.com/channel/UCWh2yK09-wyFu-_fLkhag1Q\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube Channel</a>.</p><p><br></p><p>*Curious about more ad campaigns? Check out ChinaAdLibrary.com</p>","author_name":"adgogo.co"}