{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d8f8523385f80012714a85/62ecd127c05dd000129e7311?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Luckin Coffee converts people to Douyin (Tiktok) livestreams","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d8f8523385f80012714a85/1659091052530-1c47be09624c02255a4b222b83f315e6.jpeg?height=200","description":"<p>Vincent Pueraro and Ivan Wang review two ads. First, Luckin Coffee. The company that was once rocketing to IPO is making a comeback with the help of brand ambassador Eileen Gu, plus cute kitty-cat branding (in a tactic we call &nbsp;“branding by association”). In their ad they get users to directly click into an infomercial-esque Douyin livestream. Second we teardown a luxury jewelry ad from Swarovski on WeChat Moments.</p><p><br></p><p>_______</p><p>Follow us @ChinaAdLibrary</p><p>*Do you want to see a video of this ad teardown (and Vincent &amp; Ivan's happy faces!)? <a href=\"https://bit.ly/CATSYT\" rel=\"noopener noreferrer\" target=\"_blank\">Subscribe to our YouTube Channel</a>.</p><p>*Curious about more ad campaigns? <a href=\"https://bit.ly/3aS7sMi\" rel=\"noopener noreferrer\" target=\"_blank\">Check out the China Ad Library</a>.</p>","author_name":"adgogo.co"}