{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d59ea388ffeb0012f6773c/67aa6d4a9c6f7f7f28bca31a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Amy Zitelman - Consumer Education and Marketing Tips","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d59ea388ffeb0012f6773c/1739220577958-45cb5e27-d8d1-4942-a671-cb121b735f6c.jpeg?height=200","description":"<p>Amy Zitelman is the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. In this episode, we discuss Amy’s approach to educating consumers, tracking success when it comes to marketing, and consumer education strategies for start-up manufacturers beginning their journey. To learn more about Amy and Soom Foods, visit <a href=\"http://www.soomfoods.com\" rel=\"noopener noreferrer\" target=\"_blank\">www.soomfoods.com</a> © 2025<a href=\"http://www.edgeofcinema.com\" rel=\"noopener noreferrer\" target=\"_blank\"> edgeofcinema.com</a></p>","author_name":"Edge of Cinema"}