{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d59ea388ffeb0012f6773c/6759c4bd859d1b450f067772?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Sarah Stockdale - Experimental Marketing","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d59ea388ffeb0012f6773c/1733936266558-496420a3-5894-4c7f-a4f6-d8bc07dcfe7f.jpeg?height=200","description":"<p>Sarah Stockdale is the founder and CEO of Growclass, an online growth marketing training program and community. In this episode we define what experimental marketing is, discuss strategies for building creative campaigns, and share real-life examples of both successful experiments and surprising flops. Plus, we dive into how to track success and weigh the benefits of experimental vs. traditional approaches. To learn more about Sarah and Growclass, visit <a href=\"http://www.growclass.co\" rel=\"noopener noreferrer\" target=\"_blank\">www.growclass.co</a> © 2024<a href=\"http://www.edgeofcinema.com\" rel=\"noopener noreferrer\" target=\"_blank\"> edgeofcinema.com</a></p>","author_name":"Edge of Cinema"}