{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d59ea388ffeb0012f6773c/66acef73c6ff02525dc4a48f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Matt Zaun - Why Storytelling Works","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d59ea388ffeb0012f6773c/1722609472203-dc3c689b-2f48-4dd5-9b44-21dd506360cd.jpeg?height=200","description":"<p>Matt Zaun is the founder and president of Stories with Traction, and the host of the Stories with Traction podcast. In this episode, we discuss the power of storytelling in business, tips to identify great stories, and how to bring stories into your messaging strategy. To learn more about Matt and his business, visit <a href=\"https://www.storieswithtraction.com/\" rel=\"noopener noreferrer\" target=\"_blank\">storieswithtraction.com</a>. © 2024<a href=\"http://www.edgeofcinema.com\" rel=\"noopener noreferrer\" target=\"_blank\"> edgeofcinema.com</a></p>","author_name":"Edge of Cinema"}