{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d59bf4dbfc6f0013cf5e48/641b7cce6bbd2300113f1c69?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Storybrand for Tech Companies","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d59bf4dbfc6f0013cf5e48/1689040047295-e0dc3049bf2a48e0219a8f3d2551ada1.jpeg?height=200","description":"<p>Tech companies might not feel like the most natural fit for storybrand. After all, how do metrics, UI, and cutting-edge tech mesh with the human-centric marketing of Business Made Simple? The answer, it turns out, is through shared goals and a common link in UI. Matt Banker was able to sit down and interview Kelly Sjol, the founder of Storify Marketing, and a StoryBrand guide that primarily works with B2B and tech companies.&nbsp;</p><p><br></p><p>So how DO businesses in the tech space utilize StoryBrand in their marketing? Let’s see</p><p><br></p><p>Connect with Kelly: https://www.storifymarketing.com/</p>","author_name":"Matthew Banker"}