{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62d59bf4dbfc6f0013cf5e48/64012a1a24a420001131fd48?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Implementing StoryBrand for Complex Businesses","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62d59bf4dbfc6f0013cf5e48/1689040085423-915dcc5c7b8fd1d42c99c1ca042dc6c7.jpeg?height=200","description":"<p>StoryBrand is a great framework because it works with nearly every industry, but what happens when you’re trying to create StoryBrand for B2B businesses – who often have smart people on BOTH sides of the marketing equation? That’s the question we posed to Josh Brammer, owner of Lantern Marketing, who has extensive experience marketing to B2B service providers</p><p><br></p><p>Connect with Josh: https://hellolantern.com/story-that-sells/</p>","author_name":"Matthew Banker"}